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Blog Articles

11 May

Selling your home? What buyers really want


When you're selling your home it's easy to get caught up in thinking about what YOU want. But it pays to take a minute and think about what the BUYER wants too.

Selling your home? What buyers really want

If you can make things easy for the buyer and give them what they want then you're more likely to get what you want.

A SOLD sign.

What do buyers really want?

When you boil it down, buyers are looking for certainty. Afterall, houses are a big investment. So when you list your home you should do everything you can to give potential buyers certainty about your property.

Provide this certainty upfront and the sales process is likely to go a lot smoother. Plus certainty builds confidence, and that increases prices.

Here are 4 things you can provide to give buyers certainty and confidence.

#1 Realistic price guide

First up, work with your agent to provide a realistic price guide.

Remember, an agent's job is to get the best possible price for your home. They'll know what a home is worth based on its location, number of bedrooms and bathrooms, section size and proximity to amenities and transport. They'll factor in comparative sales and general market conditions.

Asking the right price for the property will maximise the number of potential buyers who see your home — the ones looking in your price bracket. This can generate more competition and may get you a better than expected result. Whereas, if you're asking too much, or your price guide is too broad, this can result in a lack of interest.

#2 Building report

It's a worthwhile investment to get a building report done on your own home. And my advice would be to get a report done before you market your property.

Why? Because if the report uncovers anything unexpected you can deal with it before you go to market. And before you say there won't be any problems with your place, this cautionary tale might change your mind.

You may think it's up to the buyer to get the report — and they may want to get their own independent report done — but if you get a builders report done it'll serve two purposes. It provides buyers with confidence, and it reduces the risk of unexpected surprises.

The last thing that you want is to have your deal fall through because of an unknown problem that's uncovered by a buyer's building report at the eleventh hour.

#3 Meth test

Similar to the building report, a meth test (or P-test) is advisable if you haven't been living in the home yourself or if you have only been there a short time.

Like the builder's report, this is about giving the buyer confidence and eliminating any nasty surprises. Some providers of building reports also do meth tests.

#4 LIM report

Request a copy of your LIM report from the council. LIM stands for Land Information Memorandum, and it provides a summary of all the information that the local authority has on file about your property.

Having your LIM available will save time and hassle for potential buyers.

Get ready to sell

Providing potential buyers with good independent information will help give them certainty about what they're buying. It's a worthwhile investment. And it'll give you peace of mind too.

But you also want to get potential buyers excited! And that comes down to how you present your property.

Check out my tips on how to get your house ready to sell.

Ready to get started? Give me a call.


Rodney Fong is a Licensed Salesperson and Auctioneer working with clients throughout Tauranga, Mt Maunganui and Papamoa.

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