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Blog Articles

28 Feb

Is bigger better when it comes to real estate companies?


Selling your home is a big deal. And finding the right real estate agent to work with is also a big deal. Chose well, and chances are you’ll get a better price for your home and the process will be relatively pain-free. Chose poorly, and well, you’ll get the opposite. So, when it comes to choosing an agent, how much sway should you put on the size of the real estate company behind them?

Is bigger better when it comes to real estate companies?

I often hear people say that it's better to go with a bigger agency. But these day's that's simply not the case.

Here's why I think that:

Why you should focus on the performance of the agent, not the size of the real estate company.

Put yourself in the buyer's shoes.

They don't care who the house is listed with. They're interested in the house and whether it meets their needs. They'll get out there and hunt for the house of their dreams using tools like homes.co.nz, trademe.co.nz, or realestate.co.nz. Whether your home is listed with a large real estate firm or a small one, if marketed well, your home will be found by the right buyer. Plus all real estate agents work across several companies anyway if they're helping a buyer.

Which brings me to the next point, marketing.

Good marketing sells homes. Choosing an agent who will do a great job of marketing your home is important. But that doesn't mean they need to work at a large firm. These days all agents have access to the same marketing platforms. Yes, bigger companies had an advantage back when newspaper advertising and print publications dominated. But these days everything is digital. The playing field is even. So what you need is a smart operator.

Experience counts.

With a larger firm, you'll find that typically 75% of the agents are within the first couple of years in real estate. But what you need is an experienced operator. One who knows the ropes. Is a strong negotiator, competent at dealing with disclosure issues and overcoming purchaser objections to potential defects with the property. The right agent with the right experience may work at a large firm, but they may also work at a small one.

Size doesn't matter.

So what should you be looking at when it comes to choosing a real estate agent?

I think it comes down to three things:

  1. Look for an agent that you get on with and can easily communicate with. You want to be on the same page so to speak, and dealing with them should be pleasurable, not painful.
  2. Find an agent with a strong track record of sales and good local market knowledge.
  3. Find someone who will put together a good marketing package for you. Someone who has researched your property, and can promote it with passion and purpose.

Do your research, ask questions, get proposals, ask around. Choosing the right agent is important. You don't want to get it wrong


Rodney Fong is a Licensed Salesperson and Auctioneer working with clients throughout Tauranga, Mt Maunganui and Papamoa.

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